One hundred years ago, filmmaking was very much in its infancy. The emerging art form was often surprisingly innovative, but filmmakers and early audiences alike were coming to terms with what was essentially a whole new visual language, still clumsy and rudimentary, but adding new words and phrases to the visual dictionary with each new film.
Film viewing, too, was in its infancy. Though many audiences had moved beyond the mere amazement that pictures were moving up there, on the screen, its most likely that a trip to see movies — in a small cramped theater or in a traveling tent show — was still largely a novelty, an interesting diversion of an afternoon. Film viewers were spectators, most likely not expecting to be directly engaged by a movie beyond the surface level of its subject matter.
In 2008, filmmaking is in a renaissance period of transformation. The visual language of film, though constantly changing, has been established, and the technology is immeasurably evolved from the tripod bound hand-cranked cameras of yore to the point where all the tools a filmmaker needs can be found in a hand-held high-definition digital camera and a reasonably powerful computer loaded with editing, special effects and music creation software — a movie studio on a desktop!
Though filmmakers have always found a way to realize their dreams down through the years, whether shooting 16mm, 8mm, super 8, videotape or other mediums, never before has such a complete suite of tools been placed at their disposal. Creating a theater quality film, capable of being presented on a big screen, has never been so easily within the reach of emerging filmmakers.
But perhaps of greater importance in the new renaissance, is the gradual emergence of new forms of distribution. In the 1970s, as corporate chains slowly began to take over and independent theaters, movie houses and drive-ins began to disappear, it became harder and harder for filmmakers to find an outlet for their work. The term “direct to video” became a mark of derision and scorn, but with film prints costing thousands of dollars each to produce, and no screens available, there was little financial incentive to filmmakers to aim for a theatrical release.
But today, technology is building new distribution opportunities. Cable and satellite TV offers hundreds of channels all needing content, films are being streamed over the internet on demand, and some independent theaters, such as Corvallis’ Darkside Cinema, have been adding the capability of playing DVDs on the big screen, thus removing the expensive film print barrier to distribution.
This same technology is also being used by the filmmakers themselves to bypass normal distribution channels and market their work directly to the public, and as audiences become more sophisticated, they are coming to understand that some very good filmmaking never makes it to the theater chains. The “direct to DVD” label is losing its stigma.
That audience understanding is key as well. Audiences are another part of the new renaissance. Now throughly literate in the language, they are no longer content to be spectators. They want to be part of the conversation, and at the da Vinci Film Festival, and at film festivals around the country they are showing up in increasing numbers, eager to discover hidden treasure, hear new voices, be the first to spot new films and filmmakers on the cinematic horizon.
Like our renaissance namesake, the da Vinci Film Festival shares this spirit of looking toward the new, seeing things with fresh eyes, and we applaud the work and creativity of the filmmakers we are presenting equally with festival attendees whose openness and readiness to embrace new ideas assures that cinema continues to evolve into its next hundred years.